Paid Media
Paid Media works best when you have a holistic approach. Flexing your marketing budget to drive incremental profit, regardless of which channel claims the last click.
With 15 years experience in Paid Media, we can support you from planning & strategy, through to campaign builds, optimisation and measurement & attribution.
Whether you’re looking to audit your existing set up or you’re just getting started with your Paid Media journey, we’re here to help you spot the missed opportunities & identify areas for growth, so get in touch and let’s have a chat.
Paid Search (PPC)
Paid Search has changed a lot over the years but the core principle remains the same: surface the right content to customers based on their intent signals, in order to guide them towards a purchase/enquiry. This requires a data driven approach – and we’re meticulous about the way we do it.
1. PPC Audit
We always start with a PPC audit to understand your current set up, what’s working & where the opportunities are. There’s no “one size fits all” approach when it comes to PPC so the findings of our audit will always be discussed with you and your team (or agency), to identify any nuances in approach & understand the reasons why things have been set up in the way that they have. Following this, we will put together a full audit analysis & roadmap of recommendations, based on your business objectives.
Our audits are designed to operate as a health check for your PPC campaigns. We’re not looking to uncover issues where there aren’t any. Instead our audits act as a second pair of eyes and a way to ensure your PPC strategy continues to evolve, meaning your business continues to thrive. We recommend you have your PPC account(s) audited every 6 – 12 months, depending on their maturity.
2. PPC Campaign Management
We also offer full end-to-end management for Paid Search campaigns. Our data-driven approach & industry expertise means we will get you the results you’re looking for (okay, we know everybody says this – but trust us, we’re data nerds and we really do love this stuff). From budgets of £500 to £14m+, we’ve run it all and we’re ready to help you.
We build & manage all campaign types across Google Ads, Microsoft ads and TikTok Search and will always ensure you maintain ownership over your data & accounts.
3. Measurement & Reporting
We will work with you to craft tailored reports to ensure you have all of the key data & metrics you need to make informed business decisions. This will be provided on a regular basis, along with insights & recommendations, and you will always have full visibility of your accounts.
All of our reporting is designed to give you a holistic view of your marketing activity. We don’t believe in reporting on over-inflated vanity metrics so will work with you to ensure you have the right attribution approach and are seeing the true impact on your bottom line.
We’ve worked with clients who are PPC experts in their own right, pushing & challenging each other to evolve our approach as the industry continuously evolves, and we’ve worked with brand managers who have barely heard of PPC before finding it under their remit. Whatever level your knowledge, we will make sure you always understand everything we are doing and why it matters for your business
Paid Social
Paid Social is one of the most exciting areas of digital marketing right now. With the emergence of web 3.0 and a dispersed ecosystem, there are hundreds of ways to reach your target audience within their online communities.
Yes, we operate across the big platforms like Meta, TikTok, Pinterest, Reddit, LinkedIn etc., but we also seek out your customers in the places that matter to them, so long as it remains authentic to your brand. As the algorithms adapt, audiences are becoming jaded with the same routine ads showing in their feeds. That’s why creative needs data and data needs creative. We find the right way to reach your audience and we do it with intent to connect.
Our Paid Social services include:
1. Paid Social Audit
The first point of call is understanding your existing set up with a fully comprehensive Paid Social Audit, covering your targeting, audience identification, platform selection and creative strategy. We do this in collaboration with you and your team/agency, so we can discuss any nuances in approach & understand the reasons behind your current set up. Following this, we will put together a full audit analysis & roadmap of recommendations, based on your business objectives.
Our audits are designed to operate as a health check for your Paid Social campaigns. We’re not looking to uncover issues where there aren’t any. Instead our audits act as a second pair of eyes and a way to ensure your Paid Social strategy continues to evolve, meaning your business continues to thrive. We recommend you have your accounts audited every 6 – 12 months, depending on their maturity.
2. Paid Social Campaign Management
We run Paid Social campaigns across all major social media platforms and regularly test emerging ones too. Budget management across social platforms is essential to achieve optimal results whilst continuing to grow your business, so we will work with you to get the right balance.
Having the right creative is also vital for a successful Paid Social campaign. We will work collaboratively with your creative team to ensure each audience is seeing the right message at the right time and that creative assets are tailored to the platform they are serving on. If you do not have a creative team, or if they do not have the capacity to produce tailored assets for different social platforms, then our team can help you with social creative production too.
3. Measurement & Reporting
We will work with you to craft tailored reports to ensure you have all of the key data & metrics you need to make informed business decisions. This will be provided on a regular basis, along with insights & recommendations, and you will always have full visibility of your accounts.
All of our reporting is designed to give you a holistic view of your marketing activity. We don’t believe in reporting on over-inflated vanity metrics so will work with you to ensure you have the right attribution approach and are seeing the true impact on your bottom line.
Programmatic Media Buying
Programmatic media buying allows us to run ads wherever your audience may be. From the classic display & video ads to native ads, gaming ads, audio ads and DOOH. If you’ve got an idea of where you want to run an ad, we’ll find a way to serve it.
When it comes to Programmatic buying, our view is that cheaper isn’t always better. Yes, the aim is almost always to deliver the best ROI possible, but in the digital race to the bottom that has swept the industry over the last few years, buying up the cheapest impressions on mass isn’t going to deliver you the best results. Trust us, we’ve seen this approach and whilst short-term metric reports may look good, it doesn’t build long-term brand success.
As with all our Paid Media services, we provide an end-to-end solution covering strategy, set-up / audit, campaign management and measurement & reporting.
Ready to elevate your digital media buying? Get in touch with us today to discuss how we can help.
Brighton | London
nerative.co.uk 